CRESCO first-person singular present indicative of the latin word “crescere”, which means “to grow” or “to expand”, but also means “to cultivate”. This reflects the culture of CRESCO very well, as the company tries to continuously reinvent itself by adapting products and services to the requirement of its clients, always with the aim to better cultivate the cooperation with the clients.
We understand CRESCO as a commitment towards our clients, to keep striving for even better serving them, and as a commitment to the shareholders of the company, to safeguard their investment and help to increase the value of the company.
The CRESCO sign not only stands as a symbol of this effort, as it indicates the value without CRESCO to be lower than with the firm, but it is a good symbol for “crescere” itself.
It is our promise and daily aim, to serve our clients in a way, that they feel the CRESCO difference when dealing with one of our companies. For our employees the company likes to provide a stable, safe and supportive environment, so that they can live-up to their full potential.
To be innovative, efficient, effective and with no compromise on quality – that’s what our brand stands for.
Managing Director CRESCO Holding
CRESCO Holding Ltd. was established in 2010 with the goal to build a home for companies working in different industries but complementing each other and realising synergies through a strong cooperation below the roof of the holding.
In 2014 CRESCO Holding has further strengthen this approach by building up a strong service structure for accounting, compliance, process design and legal consulting. These services are available to all companies within the holding but also to third parties.
It is for these companies that CRESCO Holding has changed its approach of activity-branding to a unified brand for the service companies.
CRESCO Holding is providing the tools to the underlying companies required to make them working effectively and efficiently in the service of our customers. It is similar to providing instruments to a group of musician, that then will play the music according to the wish of the audience.
I am very pleased, that the investors in CRESCO Holding have given me the mandate to act as Managing Director of the conglomerate. Together with the Directors and employees of the underlying companies we continue to drive to exceed customers expectations and to be an edge ahead of our competitors.
CRESCO embraces new technologies and is an early adapter when it comes to the implementation of game-changing solutions and processes. The use of Artificial Intelligence in business applications is a trend that will substantially change business processes and is already revolutionising our interaction with computers.
CRESCO is committed towards its clients but also to its employees, to identify the new possibilities given by the use of Artificial Intelligence and to implement positive changes in its business processes. This initiative will involve all the CRESCO companies, where some will be more affected than others, but all companies will be given the chance to profit from this new technology.
The MD of CRESCO Holding, Mr Michael Waechter has given the following statement: “By partnering with the leading providers of Artificial Intelligence solutions, CRESCO secures access to the most advanced and tested technologies available in the market. The advantages in form of speed, accuracy and costs will be used for the benefit of our clients and employees.”
The use of Artificial Intelligence is in line with the continuous drive of CRESCO for excellence in all the fields the group is active in. It shall not replace human interaction but support and improve the underlying business processes. It shall give all employees the tools to work efficiently and accurately. It shall help to have Excellence as Attitude.